Many functional foods and nutritional supplements don’t taste that good and some are simply unpalatable. When those cannot be presented in capsules or pills for simple swallowing a professional flavorist gets involved. We have experience with numerous nasty tasting ingredients that were formulated into good and even great tasting products.
Masking of bitter, earthy, herbal, and other off-tastes and off-flavors
Matching with complimentary flavors to improve palatability
Sweetening system selection to further improve taste
Everything else you need to make sure your product is tasty